Fiat, an automotive brand property of Stellantis, has launched its first metaverse-based store, which the company claims is the first showroom of its kind. The experience, which was developed with tech supplied by Touchcast and Microsoft, aims to make the virtual process of reviewing a car more interactive. Fiat Introduces Metaverse-Based Store Fiat, an automotive brand property of one of the top ten car manufacturers in the world, Stellantis, has launched its first virtual metaverse store. The company will allow customers to try the experience they will have inside and outside one of its models, the New 500 La Prima by Bocelli, through a virtual simulation of the model. The showroom will let the users review the car via a 360-degree view of the car model, and test the systems and the infotainment array that the company offers on this vehicle. Also, the customers can change the appearance and equipment of the car depending on the version and extras chosen, and even drive the vehic
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