Apple on Metaverse: We See a Lot of Potential and Are Investing — CEO Tim Cook Says ‘It’s Very Interesting to Us’
Apple CEO Tim Cook says the metaverse has a lot of potential and his company is investing accordingly. “It’s very interesting to us,” he noted. Global investments banks Morgan Stanley and Goldman Sachs have predicted that the metaverse could be an $8 trillion opportunity. Apple Sees a Lot of Potential in the Metaverse, Says CEO Tim Cook Apple Inc. answered a question about the metaverse during its Q1 2022 earnings call last week. CEO Tim Cook was asked, “How are you thinking about the metaverse opportunity and Apple’s role in that market?” “We’re a company in the business of innovation,” the Apple CEO replied. “So we’re always exploring new and emerging technologies. And I’ve spoken at length about how this area is very interesting to us.” Cook elaborated, “Right now, we have over 14,000 ARKit apps in the App Store, which provide incredible AR [augmented reality] experiences for millions of people today,” emphasizing: We see a lot of potential in this space and are investing acc