The cryptocurrency market is stagnant. Investors are cautious and hesitant to make investments. Some initiatives, however, thrive even in such circumstances: Mars4, a play-to-earn project, has seen an upsurge in NFT sales. Mars4 is growing thanks to scheduled releases (such as a game demo) and some help from Japanese KOLs. Mars4, a metaverse game , has been generating increased sales in the first weeks of June. Mars4’s use of a regional marketing strategy has seen the majority of the sales come from Japan. In collaboration with KOLs such as Daisuke and Crypto Train , Mars4 is grabbing the Japanese market. Yuzo Kano , a famous crypto advocate and CEO of BitFlyer, took an interest in Mars4 a year earlier. This inspired the Mars4 team to create a Telegram group for Mars4 Japan , which was quickly followed by other cultural communities such as Turkey , Italy , China , and others. Some cultural channels are available on Mars4 Discord too, as the company tries to be inclusive to every
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