Brand New ‘Emergent Entertainment PLC’ Forms to Offer Next Generation of Digital and Immersive Entertainment
PRESS RELEASE. 25 October 2022: Today, the formation of a new entertainment PLC EMERGENT ENTERTAINMENT is announced. Emergent Entertainment officially merges London-based video game studio Maze Theory with blockchain veterans and developers Pluto Digital PLC, following a successful joint venture between the two companies (Emergent Games) earlier this year. Emergent Entertainment is a next generation entertainment company focused on bringing audiences and storytellers together by harnessing emerging technologies. The proposed valuation of the new business exceeds $65 million, and the company intends to prepare for a future IPO event. Former Executive Vice President of Sony Interactive Entertainment/PlayStation, Simon Rutter , joins the business as Chairman, alongside CEO Ian Hambleton (former CEO of Maze Theory). Simon spent 25 years at PlayStation, with the last 10 years in senior international leadership roles. Ian is a successful entrepreneur of 20 years, having founded an