Two Japanese carmakers, Nissan and Toyota, have launched operations in the metaverse. Nissan’s virtual showroom can host vehicle launches and other events, while Toyota’s workspaces are being used to hold employee meetings. ‘Limitless Possibilities’ Japanese carmakers Nissan and Toyota have become the latest global corporations to join the metaverse after a report said the former had launched a virtual showroom while the latter had created virtual workspaces. By establishing a presence in the metaverse, the two carmakers join their European counterparts Volkswagen and Mercedes Benz in making use of the technology. As per a Nikkei Asia report, Nissan has created a digital reality version of its Tokyo gallery Nissan Crossing which can be used for vehicle launches and other events. On its website, Nissan Motor Corporation stated that through its Invisible-to-Visible — an augmented reality interface that connects to the metaverse — it has created “limitless possibilities for services a
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