In the week spanning Jan. 7th to the 13th, 2024, Google Trends revealed a peak interest score of 100 for the search term bitcoin. A closer examination of Google Trends over the past three months highlights that this interest surged to its apex on Jan. 11. This was the day after the U.S. Securities and Exchange Commission (SEC) sanctioned 11 spot bitcoin exchange-traded funds (ETFs). Following the buzz around the ETF approvals, attention is now shifting towards Bitcoin’s upcoming reward halving. 2024 Sees Bitcoin Reach New Heights in Online Searches Post-ETF Approval Over the previous year, dating back to the week of Jan. 15th to 21st, 2023, the search term “bitcoin” garnered a rating of 55 out of a possible 100, as shown by Google Trends. Google’s service assigns a score from 1 to 100, reflecting the search interest for a given term in a specific time and location. The scoring is relative to the proportion of searches for a term like “bitcoin” against the total search volume during
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