Bitcoin News and Finance
The Mercedes-AMG Petronas F1 Team Inks Long Term Deal With Crypto Exchange FTX Skip to main content

The Mercedes-AMG Petronas F1 Team Inks Long Term Deal With Crypto Exchange FTX

Following a number of partnerships this year, FTX Trading Limited announced on Thursday that the company has partnered with the Mercedes-AMG Petronas Formula One Team. According to FTX, the relationship will “span multiple race seasons” and the FTX logo will be “featured prominently” by both cars and drivers.

FTX Teams up With Mercedes F1 in Long Term Partnership for Several Race Seasons

Well known car brands and world-famous race teams have been entering the blockchain and cryptocurrency space in great numbers this year. Whether it be through advertising crypto platforms or NFTs, popular brands and racing teams want to get in on the blockchain industry.

At the end of August, Ferruccio Lamborghini Museum launched NFTs, Porsche jumped into the non-fungible token industry, and Motor Team McLaren stepped into the NFT fray. NASCAR drivers have been sporting crypto advertising and have been asked to be paid in digital currencies as well.

On Thursday, FTX revealed it is collaborating with the Mercedes-AMG Petronas Formula One Team and the partnership aims to be long-term. While we know that the FTX logo will be displayed by both Mercedes F1 drivers and cars, other types of FTX branding will be unveiled during the upcoming Russian Grand Prix. The Russian Grand Prix Formula One race featuring Mercedes F1 is slated to happen on Sunday, September 26th.

“FTX is thrilled to partner with the reigning Formula One World Champions and current team point leaders, Mercedes-AMG Petronas, to continue amplifying our position as the leading global cryptocurrency exchange,” Sam Bankman-Fried, CEO & Founder of FTX, said in a statement sent to Bitcoin.com News. Bankman-Fried added:

Under Toto’s leadership the entire Mercedes-AMG Petronas Formula One team has been focused on excellence and they have leveraged innovation to help them become seven-time Constructors’ Champions. We look forward to watching Lewis Hamilton continue to challenge for his potential eighth Formula One World Drivers Championship title across the remainder of the 2021 season.

FTX Is Knee-Deep in Sports, Crypto Exchange Logo to Be Featured on the F1 Team’s fleet of Mercedes-Benz Trucks, Garage

FTX has made numerous moves in 2021 and raised $900 million in a recent Series B financing round. The firm has been knee-deep in the sports industry and recently launched a commercial with Super Bowl star Tom Brady and supermodel Gisele Bundchen.

FTX also became the MLB’s official cryptocurrency exchange in a long-term deal with the professional baseball outfit. In addition to the logos the Mercedes-AMG Petronas team will sport, FTX logos will be displayed on the team’s fleet of Mercedes-Benz trucks.

“FTX will also have access to Mercedes-AMG Petronas Formula One team members,” the announcement explains. “Including drivers Lewis Hamilton and Valtteri Bottas to further expand the reach of the FTX brand to Formula One’s global fan base through marketing initiatives.”

The company says Mercedes F1 and FTX will also reveal other initiatives in the future which may include an NFT collection, FTX Pay integration, and other concepts.

What do you think about FTX partnering with Mercedes F1? Let us know what you think about this subject in the comments section below.

Labels:

Comments

Post a Comment

Popular posts from this blog

Custodial Lightning Network Service Attack Discovered by LN ‘Newbie’ — Hacker Strikes 6 LN Custodians

On September 18, a Redditor posted to the r/bitcoin forum and explained how he discovered a way to “attack [the] lightning Network’s custodial services.” The Reddit account dubbed “Reckless Satoshi” wanted to figure out if a “discrepancy between real routing fees and service’s transaction fee can be exploited for a profit.” The researcher disclosed that he wanted to see how large the damage could be and said “it is bad.” 6 Lightning Network Custodial Services Attacked, Researcher Discloses Findings to Offenders Prior to Public Disclosure A Redditor called Reckless Satoshi published a disclosure post on r/bitcoin this past Saturday and disclosed how he had found a vulnerability with routing fees and some of the Lightning Network’s custodial services. The research attack was done in good faith and after it was complete he disclosed the bugs to the offending services before publishing his findings. Reckless Satoshi used the Lightning Network (LN) attack on six different services incl...
Post a Comment
Read more

Axie Infinity Down 40% Since Last Week’s Price High, Protocol Revenue Outshines Competitors

Last week, the game token leveraged within the Axie Infinity gaming universe skyrocketed to all-time highs, while other crypto markets remained extremely lackluster. During the last seven days, Axie Infinity’s platform token has dropped significantly in value shedding more than 12%. Meanwhile, the game platform’s smooth love potion token has slid over 8% over the last 24 hours. Axie Infinity Down More Than 40% Since All-Time High Not too long ago, the axie infinity (AXS) token was a topical conversation because it reached an all-time high on July 15. At the time, AXS managed to capture $28.93 per unit and since then it has shed 12.8% during the last seven days. The axie infinity (AXS) token is used within the blockchain-based game that involves battles between token-based creatures called “Axies.” AXS is used for the game’s governance system as well as other actions within the game. At the time of writing axie infinity (AXS) is exchanging hands for $16.70 per coin. AXS/USD on Ju...
Post a Comment
Read more

Play-to-Earn Game From Polker (PKR) Exchange Listing – Endorsed by Akon

The Play-to-Earn NFT based Polker.Game ‘s native token $PKR has been officially listed on the popular centralized exchange BitMart. Polker.game has been in the spotlight recently as Akon, the American R&B superstar and record producer gave his official endorsement of polker stating that the “game is revolutionary” and that Polker is “hands down.. the best play to earn, NFT game in the space.”. With the BitMart listing and celebrity endorsement from Akon, Polker is perfectly positioned to become a major player in the Play-to-Earn league. Watch Akon’s Video Here What is Play-to-Earn? Although not a new concept, play-to-earn has become a trending term due to the popularity of the NFT game AXIE infinity. In the past, previous play-to-earn games have also achieved success – however, thanks to the huge amount of development in the blockchain space in recent years the gaming experience is now massively improved. Play-to-Earn games are essentially free to play and open to anyone and...
Post a Comment
Read more

China to Crack Down on Copyright Infringement Through NFTs

Authorities in China are going after creators of digital collectibles based on other people’s works of art, the use of which was not authorized. The government offensive is part of a campaign to combat online copyright infringement and piracy with the participation of several departments. Regulators in China Move to Strengthen Copyright Supervision of Online Platforms The National Copyright Administration of China (NCAC) has recently launched a campaign against copyright infringement and piracy on the internet, together with the Ministry of Industry and Information Technology, the Ministry of Public Security, and the State Internet Information Office of the People’s Republic. A major objective of the initiative is to improve copyright supervision of online businesses by investigating cases involving the sale and distribution of infringing products on short video, live broadcast and e-commerce platforms, and promptly dealing with infringing content, the agency announced in a press r...
Post a Comment
Read more
Blogarama - Blog Directory