XRP is moving deeper into daily commerce in Japan through Rakuten’s payments and loyalty network. The integration expands how consumers can acquire and spend digital assets while linking crypto use to a large retail ecosystem
Key Takeaways:
- Rakuten enables 44 million users to buy XRP and convert it for spending at 5 million merchant locations.
- Platform unlocks $23 billion in Rakuten Points, creating a major new on-ramp into XRP adoption.
- Japan’s Rakuten ecosystem signals broader crypto payments growth beyond 100 million users.

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